Picture about Ultimality

We are Ultimality

Top quality, innovation and enthusiasm. Every day!

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Our vision

Ultimality has been improving the experience of customers and employees for companies like yours for more than 17 years.

What started out as a graduation project, soon grew into a leading research agency with a well-stocked trophy case, an NPS score of no less than 73 and a team that shows on a daily basis what a company can achieve that acknowledges the true value of excellent employee experience.

This team is united by Ultimality’s three core values: top quality, innovation and enthusiasm

Thanks to these values, Ultimality managed to become and remain market leader in the BeNeLux. Happy customers throughout Europe ensured.

Our commitment to top quality, innovation and enthusiasm challenge us every day to help boost your growth in CX and EX.

Whether you are in need of a change process, data analysis, coaching or complex mystery guest research, you can count on us from start to finish.

Why you choose us

  • Market leader in mystery guest research and audits in the Benelux. We have been the partner of choice for dozens of customers for years. 
  • Demonstrable experience at your fingertips thanks to real Customer Journey experts who know how to avoid every pitfall and deliver projects successfully and beyond expectations.
  • We visualize your current and desired situation, creating insight into your most important frictions, gaps and moments of truth.
  • A method that works from a customer perspec- tive instead of organized processes. It offers you the possibility to integrate (existing) personas.
  • We do more than just carry out an assignment. We provide you with solicited and unsolicited suggestions and advice, helping you achieve lasting improvement.
  • Our user-friendly platform showcases our passion for innovation. User hierarchy, extensive export options and 24/7 access are just some of the many features you and your team will love.
  • An NPS score of no less than 73 shows our customers are very satisfied with our way of working and quality.

Meet our international team

 

FAQ

  • What types of Mystery Guest Researches are there?

    There is a very wide range of researches. We can best classify them into three broad categories: for customers, for employees and for others. The latter is more about quality audits, candidate experience and discrimination surveys. > All surveys > Read more

  • Is Mystery Guest Research also used for online journeys?

    Absolutely. An online customer shops differently compared to a customer in a physical shop. Online Mystery Shopping exposes the bottlenecks in your webshop, so that you can improve the online experience. The entire buyer journey is measured, up to and including the return of the purchase.

  • How do Customer Journeys and Mystery Guest Research go together?

    In a Mystery Guest Research, we go through all the steps of the Customer Journey. At each step we measure how this stepcontributes to an excellent Customer Experience. Unique to our method is the ExperienceCapture in which conscious and subconscious emotions are recorded for each step.

  • What criteria determine the cost of a good Mystery Guest Research?

    Each research consists of Project Management, Briefing, Execution & Reporting. The cost for execution is the biggest part. This cost is influenced by the number of measurements to be performed, the complexity and length of the assignment and the profile of the Mystery Shopper. > More information

  • What is the impact of Mystery Guest Research on CX and EX?

    Thanks to the innovative reporting tools and the frequency of the measurements, you gain insight into the results in order to subsequently formulate action-oriented conclusions. Your impactwill be: higher customer and employee satisfaction and higher turnover.

  • Can I monitor the results during the Mystery Guest Research?

    The results are brought together in a visual and user-friendly dashboard. The results and progress can therefore be followed live. You can consult the dashboard on desktop, tablet or mobile and that you can export the reports.

  • How do I get the right insights from the many data and data sources?

    Many companies collect more and more data from their customers. This concerns data from their own systems as well as data from external (research) partners. Ultimality can help to connect these different data sources so that overarching insights arise to realise a final impact.

  • What practical examples are there?

    Every week we publish new insights on Customer Experience and Employee Experience. We find it important to share our own expertise with our network. Or we let Ultimality's ambassadors have theirsay: satisfied customers with whom we made a real impact.

  • Does Ultimality Mystery Guest Research also take place outside the Benelux?

    Definitely! Thanks to our extensive network of partners and years of experience with international projects, we carry out Mystery Guest Research all over Europe (and beyond) and also Audits,Customer Journey Research, Consultancy and Qualitative Research. > To find out more

  • How can I research the Employee Experience?

    Employee Experience is measured within different groups of employees, investigating different departments. Such a survey > research usually takes place once per quarter, but ideally every fortnight. In this way, progress and policy can be monitored and adjusted immediately.

  • Why is the feedback from mystery shoppers reliable?

  • Who are the mystery shoppers from Ultimality and how big is this file?

    Our database of over 5000 mystery shoppers consists of very different people. From young to old, from make-up lovers and handymen to teachers and engineers.

  • Can I ask an additional question?

    Of course. Ask your question by using the contact form and you will receive an answer as soon as possible. >